With one of our very own leading the creative department of 1/OFF®️ Paris(re)made, we embarked on a new course with the Amsterdam-Paris fashion label at the end of 2020. The first chapter? “Into the Unknown”

This campaign is about transformation. We zoom in on finding and striving for one’s own identity within the eventful world we live in today. While the characters involved move from a primal feeling, they go through a transition phase in their search for themselves. Characterized by structural changes as a result of interacting developments. In order to break through the hardened outer shell of a safe environment, people experience unfamiliarity that is followed by a rollercoaster of emotions. Underlying themes such as self-love, rebellion, uniformity, frustration and pain find their way in this story to what everything ultimately revolves around: consensus with your self.