With one of our very own leading the creative department of 1/OFF®️ Paris(re)made, we embarked on a new course with the Amsterdam-Paris fashion label at the end of 2020. The first chapter? “Into the Unknown”
This campaign is about transformation. We zoom in on finding and striving for one’s own identity within the eventful world we live in today. While the characters involved move from a primal feeling, they go through a transition phase in their search for themselves. Characterized by structural changes as a result of interacting developments. In order to break through the hardened outer shell of a safe environment, people experience unfamiliarity that is followed by a rollercoaster of emotions. Underlying themes such as self-love, rebellion, uniformity, frustration and pain find their way in this story to what everything ultimately revolves around: consensus with your self.
1/OFF is a Parisian fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers; we transform high-end vintage garments into contemporary design. Its vision is based on the ideology that fashion items are no longer disposable, but part of an eternal cycle of inspiration. (Re)think.
’’We inspire you to liberate yourself from the conventional mindset, clear the lens through which we see the world of fashion.’’
Into The Unknown
Together & Dedicated
Director of Photography
Geert de Veer
Koko van de Laak