It is important to mention we are approaching this adventure with a synergetic hat, and very much include the established art institutions in the process. We’re all in this together. Due to our relationship with museum Boijmans Van Beuningen, it was only right we joined forces with them for the kick-off experiment. We engaged the panel talk with Daniël Bouw, Boijmans’ head of Marketing & Communication as well as spiritual father of Museumnacht Amsterdam. This may sound a bit levitated, but we look back on a magical evening where egos were parked at front door and every single participant engaged with mutual love for craftsmanship and our creative scene. Although the Corona virus has kept us in a pretty tight grip, we never stopped thinking in solutions. Which basically means the preparations for the follow up event (eXperiment 2.0: Social x Antisocial) are in full effect. For now, be kind to each other, take your vitamins, stay healthy and watch the recap of eXperiment 1.0 down below.