Museum Boijmans van Beuningen announced their new blockbuster early 2018. This time the light was shed on one of the most iconic painters this world has ever known. The master of the oil sketches, Peter Paul Rubens. In celebration of his legacy Boijmans joined forces with The Prado Museum in Madrid. T&D created and curated the Rubens marketing campaign, in which a fusion between the traditional Boijmans target group and ‘millennials’ was the aim. The result was a full 360 campaign in the form of a commercial serie. In addition to this serie T&D created an official program wherein they collaborated with eight top level artists who were asked to translate Rubens’ works into their own discipline. We divided the campaign in two sections: interviews and performances.