Into The Unknown | 1/OFF® Paris(re)made
With Tim Wes leading the creative department of 1/OFF®️ Paris(re)made, we embarked on a new course with the Amsterdam-Paris fashion label at the end of 2020. The first chapter? “Into the Unknown”
This campaign is about transformation. We zoom in on finding and striving for one’s own identity within the eventful world we live in today. While the characters involved move from a primal feeling, they go through a transition phase in their search for themselves. Characterized by structural changes as a result of interacting developments. In order to break through the hardened outer shell of a safe environment, people experience unfamiliarity that is followed by a rollercoaster of emotions. Underlying themes such as self-love, rebellion, uniformity, frustration and pain find their way in this story to what everything ultimately revolves around: consensus with your self.
’’Face the strange, explore the unknown and welcome the unexpected.’’
’’We inspire you to liberate yourself from the conventional mindset, clear the lens through which we see the world of fashion.’’
Case | Into The Unknown
Partner | 1/OFF® Paris(re)made, Selfridges UK
Project Year | 2020
Production | Together & Dedicated
Creative Directory | Tim Wes
Producer | André Marques
Director of Photography | René Huwaë
Photography | Boris Lutters
Styling | Lissa Brandon
Editor | René Huwaë
Models | Luan Barros, Ami Keita, Patricia Mokosi
Hair | Christine Marie
Make-up | Iraj Raghosing
Gaffer | Geert de Veer
Music | Tim Wes
Runner | Koko van de Laak
Agency | GEM
