De collectie als tijdmachine | Boijmans Van Beuningen

Client:

Museum Boijmans Van Beuningen

Project Date:

November 19, 2024

Campaign

A place like museum Boijmans Van Beuningen carries a rich history withlots of contributors and brand ambassadors since 1849. But what do thefaces of Boijmans look like today? Since Boijmans is closing for a periodof seven years due to renovation and modernisation we asked theambassadors about their thoughts and hopes for one of the city’s pearls.

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"I particulary find the design collection very important,because that really was a reason for me to eventually studydesign." ‍

— Sabine Marcelis

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"Maybe, if you do it right, these 7 years will be the most wonderful years of museum Boijmans. Freed from their building."

‍ — Joep van Lieshout

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“It is not mine, it belongs to everyone. If you are openminded enough there surely is a lot to gain. This museum is almost like John Cage. Consistent and steady. With beautiful repetitions and new variations. “

‍— Sjarel Ex

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PROJECT CREDITS

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Case
De collectie als tijdmachine

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Partner

Boijmans van Beuningen

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Target AudienceMillennials & Traditional Visitors

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Project Year‍

2019‍

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Production
Together & Dedicated

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Concept & Creative Directory

André Marques & Tim Wes

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Photography

Stacii Samidin⠀⠀⠀⠀⠀

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Camera

Joshua Raveneau

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Visual Edit

Studio Lotte

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Music

Tim Wes

ABOUT THE CLIENT

Museum Boijmans Van Beuningen is one of the oldest museums in the Netherlands. In the year 1849, the lawyer Boijmans bequeathed his art collection to the city of Rotterdam. The acquisition of the Van Beuningen collection in 1958 expanded the museum's name. The museum owns a unique collection of paintings, sculptures, utensils, design and fashion. The collection of drawings and prints is among the best in the world. Throughout the year, the museum also organises spectacular exhibitions on a variety of subjects.

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