FNV Young & United
As an advocate and facilitating body, the Federation of the Dutch TradeUnion Movement fulfills and indispensable function in today’s society. Young & United stands for the future of tomorrow. And we must invest in our future.
For this project we were committed to create a story that highlights the core values of the FNVand the importance of the youth department. We focused on arousing the interest of the viewerwithout immediately disclosing everything. An approach that accompanies the viewer into afairy tale, thereby increasing the urge to have more information and thus also functions as astimulant to discover more and click through.
The script tells the story of a few young professionals that are entering the labor market for thefirst time or heading towards new directions within the market itself. Obstacles that make thepath more di!cult to walk on are tackled in collaboration with the young department of the FNV.We have opted for a poetic approach to be able to speak for and on behalf of everyone. Theproduction of the concept goes hand in hand with the latter, as we translated the imagery intoretrospective images from the protagonists’ careers.
Case | Introduction to FNV Young & United
Production Company | Together & Dedicated
Target Audience | Young Professionals
Project Year | 2020
Concept & Directory | André Marques & Tim Wes
D.O.P. | René Huwaë
Music | Tim Wes
Voice-over | André Marques
Edit & Color Grading | René Huwaë
