Always On | Mauritshuis
As a sequel to “Only with Vermeer”, we set to work on an overarching concept for the Royal Picture Gallery’s permanent collection. A concept that will see the light of day both online and offline, and which supports the official program that will be set up during the campaign period. The main focus of this campaign was to create a friendly and refreshing introduction or renewed encounter with the museum that houses the Girl with a Pearl Earring and The Bull of Potter, among others. Generating an interest to click through, discover and subsequently pay the museum a visit was pre-eminently our approach from the first second of the production process.
For this project we started dreaming. Dreaming about a fairy tale in which we display potential visitors in search for their pearl in the collection. The story of art enthusiast who strives for (self-)enrichment. Together with a friend or girlfriend, lover, family member or just alone. Our script tells a cinematic story, describing the feeling that can arouse during a visit to the museum. A universal experience that is stimulated by the countless impulses that the creative brain receives in the grand halls of the Royal Picture Gallery. A voyage of discovery, guided by the characteristic voice of the talented Stephanie Afrifa, on its way to an encounter with a painting that inspires and from which new insights may be drawn. A cultivating message to those who are yet to discover their new favourite art piece in the Hague.
“From the moment I saw View of Delft in the museum in The Hague, I knew I had seen the most beautiful painting in the world.”– Marcel Proust
Case | Always On (Permanent Collection)
Production Company | Together & Dedicated
Partner | Mauritshuis (Royal Picture Gallery)
Target Audience | Millennial art and culture aficionados, Traditional Visitor
Project Year | 2020
Concept & Production | André Marques & Tim Wes
D.P. | René Huwaë
Gaffer | Geert de Veer
1st AC | Cas Kerssens
Styling | Lissa Brandon
Photography | Seb Koudijzer
Production Assistant | Lisa Brouwer
Visual Editor | René Huwaë
